Marketing starts conversations, but sales has to carry them on. That’s why it’s so important…
Jake FreivaldMarch 25, 2020
Some people think technical marketing is the opposite of thought leadership: Where thought leadership goes…
Jake FreivaldMarch 10, 2020
You shouldn’t be afraid to create detailed content, which raises the question of when to…
Jake FreivaldMarch 4, 2020
In part I, we talked about narrowing your content's focus. In part II, we talked…
Jake FreivaldFebruary 22, 2020
Thought Leadership That Maximizes Sales Funnel Throughput, Part II: Similarities and Differentiation
Last week, we laid out thought leadership basics in the pre-funnel, education phase of the…
Jake FreivaldFebruary 12, 2020
Let’s buck a trend in marketing and stop talking about the buyer’s journey. Don’t get…
Jake FreivaldFebruary 4, 2020
Somehow, it feels that content planning receives short shrift at the beginning of each year.…
Jake FreivaldJanuary 28, 2020